Matt Junior

Projected Highest Ad Spend in Southeast Asia, Retail Media Network is Gaining Traction in Indonesia Retail Media Networks (RMN) are poised to dominate the advertising landscape in Southeast Asia, with Indonesia leading the charge with an impressive 13.41% Compound Annual Growth Rate in ad spend. This is based on the latest report by GrabAds, the advertising arm of Southeast Asian superapp Grab, and Kantar, one of the world’s leading media insights and research for advertising. The total ad spend in RMNs across the region is set to grow by 8% YoY, culminating in an estimated US$4.7 billion by 2030. The Kantar and GrabAds report also discusses how superapp RMNs can reach consumers at all stages of their buying journey, from awareness to purchase. This article in the Modern Marketing Reckoner 2024 report is authored by GrabAds Elevate your insights, download the full report now ➡ https://lnkd.in/e-627VC9 Rohit Dadwal | Shanti Tolani | MMA Global | MMA Global APAC #MMAGlobalIndonesia #ModernMarketingReckoner2024 #MMAReport

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Marketers at Samsung Indonesia had an ambitious goal: to triple their usual return-on-ad-spend (ROAS) with a new campaign through Blibli.com for the launch of a new flagship smartphone. The result? An impressive 11.2x ROAS across all models in Samsung’s Blibli store. Check out the full breakdown of this successful case study that highlights the impact of audience data and closed-loop measurement in driving campaign success. #Marketing #CampaignSuccess #ROAS #CaseStudy https://lnkd.in/gJ-Kzt_6

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Indonesia is on every traveller's bucket list for its beaches, volcanoes, the komodo dragon and everything nature. But did you know Indonesians love conversations? So, if you're a brand that's still figuring out its CX strategy for Indonesian consumers, it has to be messaging/conversations/Gupshup. We are witnessing a strong momentum in Indonesia, and with Anchali at the helm it's set to get a further boost. Selamat Datang Anchali Kardia #conversations #letsgupshup #indonesia #conversationalAI

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As challenger brands, we may not have the luxury of big budgets, but we do have something even more powerful: creativity! Imagine turning everyday moments into unforgettable brand experiences. Our teams parade in the middle of a Bukit Bintang might seem crazy, but when it’s choreographed and branded, it’s viral magic. We can’t outspend the competition; but we can have a genuinely good proposition for Malaysians and activations - making a little go a long way and turning heads without emptying pockets. So, let’s get creative, think outside the box (or the billboard), and have a little fun along the way! Let them cook 🫶🏼 Here’s to the underdogs making a big splash! 🥂 #GuerrillaMarketing #ChallengerBrands #CreativeThinking #MarketingMagic #BrandStrategy

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YouTube Shopping Feature Introduced to Indonesia, First in Southeast Asia YouTube and e-commerce platform Shopee are teaming up to launch its Affiliate Shopping Program in Indonesia, with plans to expand to Thailand and Vietnam soon. This collaboration makes it easier for users to purchase products they see in videos, directly via links to Shopee. For Creators: Earn commissions and diversify your income by promoting your favorite products directly in your videos. For Viewers: Discover and buy products you love without ever leaving YouTube. Shopping made easy, right in your feed! YouTube and Shopee will be competing against TikTok, TikTok’s shopping service, TikTok Shop, accounted for US$16.3 billion in 2023 in gross merchandise value in South-east Asia, in a nearly fourfold jump from the previous year

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Starting August 15 until the end of September, Crunchyroll’s new campaign in Indonesia will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta’s iconic Bundaran HI and Blok M MRT stations. Akshat Sahu, senior director of marketing of APAC at Crunchyroll, said, “We’re thrilled to bring an immersive anime experience for fans in Indonesia. We believe in the power of anime to connect people, and our expansion in Indonesia reflects the great potential of the anime fandom in the country. We are already seeing high traction on our platform in the region with growing subscribers. We aim to make anime more accessible and enjoyable for everyone in Indonesia by providing localised content and exciting anime experiences.” #anime #marketingcampaign #indonesia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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💡 The Power of Community in Influencer Marketing: Case Study of Tho Bay Mau x Lien Quan Mobile The collaboration between Tho Bay Mau and Lien Quan Mobile effectively leveraged the community page and a fictional character to create a strong buzz on social media. With over 4.3 million followers, Tho Bay Mau is not just an influencer but a symbol that deeply connects with its fan community. 🔍 A social listening analysis of the campaign revealed that discussions surged during the two weeks from August 14-28, peaking as the campaign launched, thanks to related events and mini-games featuring Tho Bay Mau. The power of community played a key role in spreading the message effectively. 👉 Read more: https://bit.ly/3Y6FVuX #Buzzmetrics #Sociallistening #Insights

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Indonesia is a marketer's dream? True / false? 🤔 If you’re wondering which country to target for your next campaign, Here’s 5 reasons why you should target Indonesia: 1️⃣ Huge Market: 270M+ people ready for new products and services. 2️⃣ Digital Powerhouse: 212M internet users and super high social media engagement. 3️⃣ Rising Middle Class: More spending power and appetite for premium goods. 4️⃣ Young & Trendy: Over 50% under 30, perfect for fresh, youth-focused campaigns. 5️⃣ Pro-Business Vibes: Supportive policies and big investments in tech and infrastructure. Is Indonesia your next target? Share your thoughts below. ✨

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Last year we spent $2M+ on digital ads in SEA. Here’s what 6 & 7 figure brands can test in H2 to hit their growth targets. Everyone has big growth targets. But most brands will only test 1 or 2 new tactics in H2. And you won't see big growth (50%+) if you’re only testing 1 or 2 tactics. But you could see that level of growth if you test more things. Because each thing only needs to contribute 5-10%. So here’s 10 things you can try in H2: 1. Advantage+ ⤷a lot of brands still haven’t leaned into this fully, especially creative ⤷Using all creative recommendations can see ~10% reduction in CPA 2. Conversions API ⤷A pain to set-up, so still ignored by a lot of brands ⤷Can improve performance by 10 - 20% 3. Algorithmic Buying ⤷Works well if you have high time of day/week fluctuations ⤷can improve performance by 10 - 30% 4. Emotional ads  ⤷Helps you get remembered in buying situations ⤷So customers go direct to you before you need to compete on Search 5. New Marketplaces ⤷Physical availability is half the equation of brand growth ⤷We’ve seen big returns just by shifting some of the budget to Lazada/Shopee ⤷And no, you won’t cannibalise your brand.com store 6. New Channels ⤷We’re seeing some great results from 9:16 (shorts) sizes on YouTube ⤷Currently our cheapest acquisition channel for some brands ⤷There’s always a new channel to test 7. Publisher Whitelisting ⤷Publications usually get way cheaper CPMs ⤷Can usually save up to 30% on impressions 8. MMM ⤷Finally understand how all channels contribute to revenue ⤷Including offline channels like billboards and radio ⤷Improves budget allocation 9. Customer Questionnaires ⤷Can help massively with attribution for non-click channels (if MMM is too pricey) ⤷Helps you understand contribution from Audio/Video/Word of Mouth None of these alone will grow your business by 50%. But if half of them work, and grow your business by 10%, you can get there. What are you testing in H2? What are you doubling down on from H1? #digitaladvertising #paidads

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Unlock Google Ads Success: The Key to Lead Generation! Discover how to excel in lead generation with Google Ads. Learn about the power of intent-based advertising and how to create effective campaigns that drive results. Join us as we explore the ins and outs of lead gen and the role of social ads. Let's unlock your success! Watch the full episode here https://lnkd.in/edSFNJy3 #digitalmarketing #linkedinmarketing #marketing #entrepreneur #smallbusiness #podcast #GoogleAdsSuccess #LeadGeneration #IntentBasedAdvertising #EffectiveCampaigns #SocialAds #DigitalMarketing #OnlineAdvertising #AdvertisingStrategy #OnlineBusinessSuccess #GoogleAdCampaigns

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Stream Indonesia 2024 was held earlier this week in #Bali. The WPP (un)conference for (un)conventional thinkers brought agencies, partners, clients, and platforms together to exchange ideas and explore opportunities for collaboration and growth. #Indonesia is one of the 52 markets we study at BAV. Among the 75+ metrics we measure is Brand Influence, a driver of consumer loyalty and shareholder value. Below are the Top 20 Most Influential Brands in Indonesia. #WPPBAV #WPP #BAV #StreamIndonesia2024 #WPPStream #BrandInfluence

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TikTok Ban and Beyond: What It Means for ByteDance Apps As ByteDance faces new challenges, the TikTok ban may extend to apps like CapCut. In this AwesomeCast episode, we explore the implications for users, creators, and the tech industry. Stay informed with www.AwesomeCast.com and www.SorgatronMedia.com. #TikTokBan #TechNews #CapCut #SocialMedia #AwesomeCast #ByteDanceApps

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How far are companies been able to fulfill their promise about integrated omnichannel in optimizing smooth user's journey, and preventing them from experiencing an overload of messages sent simultaneously across channels? Through its advanced messaging omnichannel solutions, Sendbird Business Messaging allows each company's internal division to provide information such as patient information checklists for doctors; flight delay information for travelers; traffic and weather information - tailored to deliver urgent, highly relevant and essential messages efficiently. At the end of the day, it will not only improve customer experience, but also improve business performance, and potentially resulting in a 30% reduction of overall costs for businesses. Jack Wei Sanghee Lee Aditya Rizky R. Aurellia Nathania https://lnkd.in/gtYdnp9a

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Chiang Mai SEO 2024: The stage where we showed the world what's possible Last week, we didn't just attend a conference. We showed unveiled the SEO the industry's next innovation. Our mission? Transform SEO from a black box of mystery to a precise, data-driven science. How? By doing what no one else has the guts to do: ✅ Breaking down Google's algorithm into a clear, testable equation ✅ Building OTTO as proof that AI can outperform traditional SEO methods ✅ Creating tools that give businesses real, measurable results We're not just talking about change. We're making it happen. 40% of businesses have been burned by so-called "experts" - we're here to change that. The future of SEO isn't about complicated strategies or hidden tricks. It's about transparency, data, and actual performance. And we're just getting started. Start using OTTO for free today 👇 https://lnkd.in/eAePtAbG.

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📣 Elevate Your Marketing Strategies with Hiip Influencer Intelligence Platform - the ultimate game-changer in influencer marketing. Get access to advanced influencer intelligence data across Southeast Asia and more! 🌟 Our subscription model empowers brands and agencies to: 📊 Access comprehensive data insights at a glance 🚀 Improve efficiency and productivity 🎯 Deliver impactful results and ROI Experience it yourself with a Complimentary 7-day Trial plan — no upfront payment or credit card details are required. Click here to start your trial 👇 https://bit.ly/4bhYd1p Or, connect to schedule a 30 mins guided tour. Let’s transform your marketing approach together! #DataAnalytics #InfluencerMarketing #InfluencerPlatform #Subscription #SaaS #HiipRegional #InfluencerCampaigns #LiveStreamingResults #InfluencerAnalytics

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